The design process for Rodeo & Rye focused on creating an elevated Western aesthetic that feels both refined and approachable. Fonts were carefully selected to balance bold, modern headings with readable body text, while the color palette drew on warm, earthy tones inspired by American West, reinforcing the brand’s rustic yet sophisticated identity. Every design choice was made to convey an elevated Western dining experience that’s visually striking and easy to navigate.

Using Wix Studio, the Rodeo & Rye website was designed not only for visual impact but also for easy management by restaurant owners. The dashboard was built to be intuitive, allowing staff to update menus, manage reservations, and track content effortlessly, with seamless integration of Toast POS for smooth order management and future-ready point-of-sale capabilities.